West Ham United Girls have damaged new floor by turning into the primary crew in English soccer to characteristic a period-proof underwear associate on their official package.
In a landmark transfer for the ladies’s recreation, the membership has partnered with Modibodi – a number one interval underwear model – whose brand will seem on the again of the Hammers’ shorts all through the 2025/26 season. It’s the primary deal of its variety within the Girls’s Tremendous League and marks one other main step in difficult the stigma round menstruation in sport.
West Ham have been one of many first golf equipment to modify from conventional white shorts to extra period-friendly colors – and this new partnership builds on that mission to foster inclusion and physique confidence amongst younger athletes.
Modibodi’s objective is to assist the one in two ladies who keep away from sport throughout their interval, giving them the boldness to remain within the recreation. As a part of the collaboration, a limited-edition co-branded assortment will launch later this season, mixing West Ham’s iconic claret and blue with Modibodi’s pioneering leak-proof tech – all designed with participant enter.
Talking on the partnership, Rebecca Rowley, West Ham’s Head of Partnerships, stated: “From the preliminary conversations with Modibodi, now we have been actually impressed by their dedication to creating optimistic change and eradicating restraints which have lengthy held again ladies and ladies in sport.”
Modibodi Government Director, Kerry Cusack, commented: “Partnering with West Ham United ladies’s crew permits us to face collectively and say: your physique just isn’t a barrier. Collectively, we’re inspiring a future the place each lady can play with confidence, braveness and satisfaction – each single day of the month.”
This partnership isn’t simply symbolic – it’s sensible, seen progress. By placing period-proof tech immediately on the package, West Ham and Modibodi are serving to to dismantle the limitations which have lengthy restricted participation for ladies and ladies in sport.