the surprising collaboration with Peaky Blinders that is already viral

If one thing defines Atlético de Madrid, it’s its skill to withstand and its non-negotiable identification, values ​​that the Shelby brothers themselves might have signed. In a grasp advertising transfer, the Metropolitan membership and Netflix and in line with the NY Tymes there’s a new official collaboration on the event of the premiere of the Peaky Blinders film. The membership just isn’t able to verify this info.

In any case it isn’t simply promoting; It’s a declaration of intentions that unites essentially the most well-known band on tv with essentially the most passionate followers in Spain.

What began as a rumor on social media has taken form in essentially the most elegant method doable. This alliance is not going to be restricted to a easy spot; We’ll see a complete integration that can convey the aesthetics of the 40s to the membership environments. Gamers are anticipated to put on clothes impressed by the collection and the Metropolitan itself will probably be reworked for a day into an extension of Garrison Lane. The thought is obvious: merge the epic of soccer with the mystique of Thomas Shelby.

🚩New: Netflix and Atlético have reached an uncommon partnership to advertise the upcoming Peaky Blinders movie, The Immortal Man. Earlier than the match vs Getafe, Peaky Blinders will escort the gamers onto the pitch. Griezmann stars within the marketing campaign’s promo brief. https://t.co/QRCG6r9Rda

— Guillermo Rai (@GuillermoRai_) March 8, 2026

Why Atleti? Many will surprise why Netflix has chosen the mattress staff for this international marketing campaign. The reply is within the narrative. Atlético de Madrid, just like the Peaky Blinders, is aware of what it means to struggle from under, to be revered in a world of giants and to keep up unbreakable household loyalty. “By order of Atlético de Madrid”, the membership seeks to seize the eye of a younger and international viewers, reinforcing its model past purely sporting issues.

This collaboration comes at a key second of the season, serving as the proper showcase for the streaming platform and as a brutal picture increase for Simeone’s staff. It’s rumored that there will probably be particular activations on the stadium the place members can really feel a part of the Birmingham gang, together with unique experiences and restricted version merchandise that can undoubtedly change into collector’s objects.

In brief, Atleti as soon as once more strikes first within the discipline of innovation. Whereas others concentrate on the standard, on the Metropolitano they’ve determined to placed on their hat and present that, on the subject of fashion and character, they don’t have any rival. Keep tuned, as a result of this season the objectives will probably be celebrated with a toast of Irish whiskey and lots of class. As a result of right here, as within the collection, household comes first.