Atlético de Madrid closes an important agreement: millions for signings

Atlético de Madrid has closed a brand new strategic settlement that reinforces its industrial construction and opens the door to larger earnings for the membership within the coming years. The corporate Cabify formally turns into a mobility companion of the red-and-white entity, in a sponsorship that can cowl each the boys’s and ladies’s first groups and also will have a presence in future membership initiatives.

The alliance is a part of the membership’s technique to extend its industrial earnings and proceed consolidating its financial progress. These new sponsorship agreements are key to bettering Atlético’s monetary capability, which within the medium time period can translate into larger scope to strengthen the squad and make essential signings.

One of many central factors of the settlement is to enhance the expertise of the followers who come to the rojiblanco stadium. Followers who attend matches on the Riyadh Air Metropolitano will be capable to profit from particular promotions, transport reductions, raffles and totally different activations throughout match days.

A dedication to mobility

The membership considers that mobility is a elementary component for the fan expertise. Every residence match brings collectively round 70,000 followers within the stadium, so facilitating entry to and exit from the venue is a precedence inside Atlético de Madrid’s progress technique.

The membership’s common director of Income and Operations, Óscar Mayo, highlighted the significance of incorporating a number one firm in worldwide mobility. As he defined, this collaboration will enhance the motion of followers to the stadium and reinforce the membership’s dedication to sustainability and accessibility at sporting occasions.

Moreover, the settlement isn’t solely restricted to the current, but additionally seems to the longer term. The corporate can have a presence throughout the future Atlético de Madrid Sports activities Metropolis, one of the crucial bold initiatives presently being promoted by the membership to remodel the northeast space of ​​Madrid into a big sports activities and leisure heart.

A big settlement for Atlético

This new infrastructure goals to transform the stadium surroundings right into a reference house for residents, Madrid residents and vacationers, with sports activities services, leisure areas and complementary providers. Mobility will probably be a key piece for the operation of this new city hub linked to sports activities.

For his half, the overall director of Cabify Spain, Alberto González, pressured that the settlement has a particular that means for the corporate. The corporate was born within the streets of Madrid and considers this collaboration with Atlético de Madrid as a pure union between two entities with a robust hyperlink with the town.

🤝 Cabify joins the crimson and white household as an official mobility companion.

🔗 https://t.co/RoTczq6ErU

Welcome! 🔴⚪ pic.twitter.com/S0xmfnk4yn

— Atlético de Madrid Femenino (@AtletiFemenino) March 6, 2026

With this new sponsorship, the Madrid workforce continues to develop its community of strategic companions and strengthen its monetary muscle. In a context by which industrial earnings is more and more figuring out in trendy soccer, agreements like this permit the membership to proceed competing on the highest degree on and off the sphere.