Bove shows off scar from heart surgery in new Prada advertisement

FLORENCE, ITALY – DECEMBER 23: Edoardo Bove of ACF Fiorentina follows the warm-up from the bench through the Serie A match between Fiorentina and Udinese at Stadio Artemio Franchi on December 23, 2024 in Florence, Italy. (Picture by Gabriele Maltinti/Getty Photographs)

Roma midfielder Edoardo Bove confirmed the scar from his surgical procedure after collapsing on the pitch with a cardiac irregularity, referencing it in a brand new marketing campaign for Prada. ‘Each scar tells who you might be.’

He was on mortgage at Fiorentina taking part in a Serie A match towards Inter in Florence when he collapsed in December 2024.

His coronary heart briefly stopped on account of an undiagnosed cardiac irregularity, and he acquired an implanted defibrillator, that means he can not resume his profession in Italy with that also in place.

Bove references his story in Prada perfume advert

The 23-year-old is now again at Roma and referenced this life-changing incident in a brand new promoting marketing campaign for Prada’s males’s perfume, Paradigme.

The video exhibits Bove strolling and taking pictures, together with his voice excessive explaining how this displays his personal journey, and notably exhibits off the scar from that implanted defibrillator.

“At instances, stopping is a means of understanding who you actually are, to reframe the world and ask your self if there may be one other method to really feel alive.

“Each scar tells who you might be, the way you grew up, the place you misplaced your self. And the way you started once more. It lets you ask your self, what if there was one other method to create? What if there was one other method to fly?

“Create your paradigm. There’s at all times one other means.”

Bove has not but determined if he may have the implant eliminated, and due to this fact have the ability to proceed his profession in Italy, or hold it in place and search to go overseas.

An identical implant is why Christian Eriksen needed to go away Inter when he had a cardiac arrest through the EURO 2020 match, because the Italian guidelines forbid anybody with it from taking part in sport.

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