Dana White promises six-figure bonus for Canelo vs. Crawford mega fight

UFC President Dana White has escalated anticipation for the blockbuster September 13 bout between Saul “Canelo” Álvarez and Terence Crawford, unveiling a serious monetary incentive for standout efficiency.

Talking on the press convention in New York, the place he is additionally concerned in selling the occasion alongside Turki Alalshikh, White confirmed that the winner will land a “efficiency bonus for that night time… over six figures,” igniting renewed pleasure amongst fighters and followers alike.

This announcement drew consideration as a result of normal UFC efficiency bonuses hover round $50,000 – which means the bonus for this battle will greater than double that typical quantity.

White’s pledge alerts UFC’s critical dedication to elevating the stakes for what’s already being billed as boxing’s signature occasion.

Dana White ups the ante

By providing a “efficiency bonus… over six figures,” White is not simply tempting each boxers with additional money – he is betting it can encourage an explosive, electrifying showdown. “We’re nonetheless speaking about it. So yeah, it may be a giant quantity [for] whoever wins the efficiency bonus that night time,” White acknowledged.

This determine not solely dwarfs the same old UFC bonuses however might also increase the undercard, encourage knockout hunters, and enhance viewer curiosity within the match’s final result. The transfer aligns with UFC’s technique underneath White to highlight elite performances and produce standout memorable moments.

The timing could not be higher. This battle is ready to be a centerpiece occasion in UFC’s budding boxing division underneath new TKO Holdings management, a collaboration with WWE’s Nick Khan and Saudi’s Turki Alalshikh. Two main battle playing cards per 12 months are scheduled underneath this initiative, with Canelo vs. Crawford kicking off the push.

The match will stream globally on Netflix at Allegiant Stadium in Las Vegas – becoming a member of UFC’s marquee programming and FIFA’s high-profile choices within the US sports activities panorama.

Dana White’s assure does greater than inject cash into the athletes’ purses. It is emblematic of a broader technique to elevate boxing by adopting UFC’s confirmed incentive mannequin – rewarding standouts and creating extra dynamic storytelling round every occasion.

Certain, Canelo is reportedly set to earn round $150 million and Crawford about $50 million. One million-dollar bonus could barely transfer the monetary needle – however the symbolic worth is critical. White defined: “The efficiency that night time goes to be over six figures. … It may be a giant quantity for whoever wins the efficiency bonus that night time.”

Common UFC bonus recipients are used to the $50K payoff; this soar demonstrates the promotional energy White brings at any time when he is concerned. It is also a press release to boxing purists that the UFC affect is shaking up outdated forms in boxing pay constructions.

A brand new period for boxing promotion

This September showdown is not simply one other title clash-it represents the primary main check of UFC’s transition into top-tier boxing underneath the brand new TKO mannequin. If bonuses and promotion ship the firepower White expects, boxing stands to realize renewed momentum after latest viewership and scaling challenges.

By spotlighting efficiency rewards and integrating blockbuster fights into a worldwide streaming panorama like Netflix, the game might attain new audiences and reenergize longstanding boxing followers.

With each fighters delivering sportsmanship and drama – such because the latest face-off shove in New York – the narrative and stakes are solely set to develop.

Dana White’s six-figure bonus promise is not only a publicity stunt-it’s a calculated play to spice up high quality, spectacle, and viewers engagement. With Canelo and Crawford set for the primary occasion, this bonus might show simply the catalyst wanted for a legendary conflict.