The Journey To Digital Ticketing – CST Update

Essentially the most important present problem for a lot of supporters is the introduction of digital ticketing by the membership for the brand new season, in addition to associated points like the method for the transferring of tickets.

We recognise that ticketing is essentially the most basic problem for a lot of members, and the CST has harassed this level to membership representatives throughout ongoing dialogue.

We all know that digital ticketing was made a compulsory requirement for all Premier league golf equipment by 2026/27 season. Chelsea FC are included and there’s no alternative for any membership to decide out of this course of.

Since being suggested by Chelsea FC final season that they deliberate to introduce digital ticketing for begin of 25/26 season, the CST has communicated to membership officers how essential will probably be that there’s good and frequent communication to supporters on what might be for a lot of supporters a major and for a lot of an undesirable change to how they buy tickets and acquire entry to video games at Stamford Bridge. It’s critical that the membership absolutely and successfully engages with all supporters on this modification.

The CST has stated to the membership that not all of our matchgoing Chelsea supporters frequently have a look at the membership web site or that they’ve opted out of receiving membership emails so the extra communication channels used the higher to get this important change throughout to all match going supporters. Because the countdown to the brand new season continued over the summer season we have been nonetheless seeing social media messages from Chelsea supporters asking when their season ticket card was going to be despatched out to them.

We emphasised to the membership that earlier than going dwell that there’ll should be drop in periods for supporters, straightforward step-by-step information each by video and ideally if executed in particular person explaining to supporters about digital ticketing, an improved stadium WI FI system, devoted contact factors and common FAQs.

Digital Tickets | Official Website | Chelsea Soccer Membership

Chelsea FC have posted quite a lot of FAQs above on their web site to elucidate digital ticketing and in the course of the summer season they’ve posted movies, despatched direct emails to supporters, offered common updates on social media channels and have held two in particular person digital workshops at Stamford Bridge and one on line digital workshop. We now have stated too that it might additionally assist considerably if the membership think about lowered value food and drinks presents to incentivise supporters entering into the stadium early than regular in early dwelling video games as everybody will get used to digital.

For these supporters who’re unable to make a sport and want to switch their tickets to one in every of their family and friends of their community the membership have offered a step-by-step information under.

Information to Forwarding Tickets | Official Website | Chelsea Soccer Membership

The membership have simply had two pre-season friendlies at Stamford Bridge which they’ve used as trial occasions for supporters.

For these CST members who attended both or each friendlies now we have circulated a survey to them to get suggestions on how the trial occasions have been which we are going to share with the membership.