Digital Ticketing – Chelsea Supporters’ Trust

Chelsea Soccer Membership are introducing digital ticketing from the beginning of the 2025/26 season changing all varieties of bodily tickets for Chelsea FC’s house matches at Stamford Bridge. This may embody Chelsea WSL video games additionally.

We all know that digital ticketing was made a compulsory requirement for all Premier league golf equipment by 2026/27 season. Chelsea FC are included and there’s no alternative for any membership to choose out of this course of.

Since being suggested by Chelsea FC final season that they deliberate to introduce digital ticketing for begin of 2025/26 season we now have mentioned to them on a couple of event how vital will probably be that there might be good and frequent communication to supporters on what might be for a lot of supporters a big and for a lot of an undesirable change to how they buy tickets and achieve entry to video games at Stamford Bridge. It is going to be vital for the membership to completely and successfully interact with all supporters on this alteration, particularly because the Premier League have mandated this.

We have now mentioned to the membership that not all of our match going Chelsea supporters common have a look at the membership web site, or they have opted out of receiving membership emails, so the extra communication channels used the higher to get this vital change throughout to all match going supporters. Because the countdown to the brand new season continued over the summer season we had been nonetheless seeing social media messages from Chelsea supporters asking when their season ticket card was going to be despatched out to them.

We emphasised to the membership that earlier than going stay that there’ll have to be drop in periods for supporters, simple step-by-step information each by video and, ideally accomplished in individual explaining to supporters about digital ticketing, an improved stadium WI FI system, devoted contact factors and common FAQs.

Digital Tickets | Official Web site | Chelsea Soccer Membership

Chelsea FC have posted plenty of FAQs above on their web site to clarify digital ticketing and through the summer season they’ve posted movies, despatched direct emails to supporters, offered common updates on social media channels and have held two in individual digital workshops at Stamford Bridge and one on line digital workshop. We have now mentioned too that it will additionally assist considerably if the membership think about lowered value food and drinks provides to incentivise supporters entering into the stadium early than regular in early house video games as everybody will get used to digital.

The membership have simply had two pre-season friendlies at Stamford Bridge which they’ve used as trial occasions for supporters.

For these CST members who attended both or each friendlies we are going to flow into a survey to them to get suggestions on how the trial occasions have been which we are going to share with the membership.